Per-item profit: which products actually make you money

Sort your products by net profit or margin on the Per-item Profit report to see your real winners and losers.

Total sales figures can hide the truth about your business: some products are quietly making you good money, and others are barely breaking even once fees and shipping are taken into account. The Per-item Profit report lets you sort every product you sell by net profit or margin, so you can see at a glance which ones actually deserve more of your stock, time and advertising budget.

Where to find it

The Per-item Profit report sits under Reports and lists every product you have sold, one row per item, with revenue, cost of goods sold (COGS), eBay and payment fees, shipping cost and net profit shown side by side. Margin is shown as a bar alongside the figures, so strong and weak performers are easy to spot without reading every number.

Sorting to find your winners and losers

  1. Open the Per-item Profit report from Reports.
  2. Click the net profit column header to sort every product from most profitable to least profitable, or the other way round to find the items losing you money.
  3. Click the margin column header instead if you want to rank by percentage margin rather than by cash amount. This is useful for spotting low-value items that are actually very efficient, or big-ticket items that look impressive but carry a thin margin.
  4. Use the search box to check a specific product, and the column picker to show or hide the columns you care about, for example if you want to focus on fees and shipping rather than the full breakdown.
  5. Export the report to CSV if you want to work with the figures outside DashVue or keep a snapshot for your records.

Sorting by net profit is the quickest way to see which products are worth reordering or promoting, and which ones are eating your margin once fees and shipping are accounted for. A product with strong revenue but weak net profit is often a sign that its shipping cost, fees, or purchase price need a closer look before you restock it.

Why the numbers can be averaged across batches

Orders are matched to inventory by item title

DashVue joins each order to your inventory using the item title, not a unique batch or listing ID. If you relist or reorder the same product at a different cost, DashVue cannot tell those batches apart, so the cost of goods sold shown for that product is averaged across every order matched to that title. This is worth remembering if you know you have bought the same product at noticeably different prices over time, since the per-item figures will smooth those differences out rather than showing them separately.

Items with no cost price show no COGS

Missing cost data means missing profit data

If an item has no cost price recorded, the report has nothing to calculate cost of goods sold from, so that item will show no COGS and its net profit and margin will be understated or misleading. Before relying on this report to make stocking or pricing decisions, it is worth going through your items and filling in any missing cost prices, so every product is being compared on the same basis.

See the related articles below for more on tracking item costs and reading your other profit reports.

Last updated 2026-07-04.

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