The Story Behind DashVue
Built by a UK eBay Seller.
For UK Sellers.
I'm Jack, founder of DashVue. I've been selling online in the UK for over 5 years — eBay and Amazon, across garage-sale accounts, dropshipping, motorcycle breaking and general reselling. I built DashVue because I got tired of spreadsheets that never reconciled against Seller Hub, and tax returns that took a weekend when they should've taken an hour.
Where It Started
I Was Shipping Items at a Loss and Didn't Know It.
My last eBay business was breaking motorcycle parts — sourcing bikes, stripping them, listing every component individually. It was genuinely lucrative. On paper.
The problem was I was running everything through Excel. And Excel doesn't connect to eBay. It doesn't know what your promoted listings cost you. It doesn't know whether Royal Mail scanned a parcel. It doesn't know you entered a tracking number wrong three rows up.
Twice, I got tracking numbers wrong in a spreadsheet. I only found out when a customer raised a dispute — by then the parcel was lost, the customer was angry, and I had no automated record that proved anything. I was finding out about lost-in-transit issues the worst possible way: after they became problems.
But the thing that actually broke me was the offers.
On eBay, when a buyer sends you an offer, you see the selling price. You see the BPF if it applies. That's it. You don't see your promoted listing advertising costs. You don't see your shipping cost against the actual item weight. You don't see your COGS properly allocated. You definitely don't see your eBay Final Value Fee on that specific item.
So I'd accept offers. And sometimes — not always, but enough times to hurt — I'd have shipped the item, paid the fees, paid the courier, and made a negative margin. Some of those items would have been cheaper to bin than to ship.
That's not a maths problem. That's a visibility problem. And I decided to fix it.
By the Numbers
This Isn't a Theoretical Product.
The person who built DashVue has lived the problem it solves.
Amazon sales in 10 months
First year selling. Built systems from scratch.
Profit from that Amazon run
Proof that margin tracking matters from day one.
eBay sales per day
Across personal and managed eBay stores.
In active development
Built alongside a cybersecurity engineer and software developer.
The Gap in the Market
There Were Tools. None of Them Were Right.
Before building DashVue, I researched what existed. There were analytics platforms for other marketplaces that I'd used and rated highly — strong features, good data, genuinely useful. For eBay UK specifically, the options were thin. The one tool with meaningful market share was basic. Useful for getting started. Not useful for running a real business.
The gap wasn't a lack of tools. It was a lack of tools that actually matched how a UK eBay seller runs their operation — with eBay's specific fee structure, the UK VAT complexity, Royal Mail and courier integrations, and the kind of real-time profit visibility that stops you shipping at a loss.
The Problems We Fixed
Giving Back to the Community
Free Tools for Every UK eBay Seller.
One of the frustrations I kept hitting was the quality of free resources available to UK eBay sellers. Fee calculators with the wrong percentages. Shop tier comparisons that didn't reflect how eBay's fee structure actually works. VAT guides that assumed you were already an accountant.
I'm an accounting and finance student. I know how the numbers work. And I know how confusing they are when the tools explaining them are wrong.
So DashVue includes a suite of free calculators — completely free to use, no account required. Updated to reflect actual eBay UK fee structures. Built for sellers who want to understand their numbers before they commit to a listing, a shop tier, or a VAT scheme.
This isn't a marketing play. It's what I wish had existed when I was starting out.
The Product
"The dashboard I needed when I was running a motorcycle parts business on eBay."
DashVue is a profit analytics and operations dashboard built specifically for UK eBay sellers. It connects directly to your eBay account, tracks every order in real time, and shows you your true net profit after every fee, every shipping cost, and every cost of goods — before you make decisions, not after.
It's currently in beta, being built in the open with early access members who are shaping what it becomes. Founding members keep their pricing permanently, because this is being built with them, not just for them.
The Team
DashVue is built by a small, focused team.
The product is led by a second-year Accounting & Finance student at the University of Brighton, with hands-on experience selling on eBay and Amazon. Development is done in collaboration with an experienced software engineer and a specialist in governmental cybersecurity systems.
It is a small team with a specific goal: build the tool that serious UK eBay sellers actually need.
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