Add impressions, clicks and conversion to your score (Performance)

The Performance group is an optional part of your listing score that looks at how a live listing is actually doing in eBay search: how often it is seen, how often that turns into a click, and how often a click turns into a sale. It only switches on once you grant DashVue access to your own eBay analytics. This article explains what it measures, how to turn it on, and the honest limits on what it can tell you.

What the Performance group measures

Once it is switched on, the Performance group looks at three figures for each live listing:

• Search impressions, how many times the listing has appeared in eBay search results.
• Click-through rate, how often a search appearance turns into a click on the listing.
• Conversion rate, how often a click on the listing turns into a sale.

Together, these show whether a listing is actually being found in search and whether buyers act once they see it, on top of the parts of your score that look at the listing’s content and discoverability.

How to turn it on

1. Open your listings overview, or an individual listing’s detail page, in DashVue.
2. If DashVue does not yet have analytics access for your eBay account, you’ll see a prompt to reconnect and grant it.
3. Follow the eBay reconnect flow and approve the analytics permission when eBay asks for it.
4. Return to DashVue. Once access is granted, your search impressions, click-through and conversion figures start feeding into the Performance group for each listing.

What “your own data” means

The Performance group only ever looks at your own traffic on your own listings. Your click-through and conversion figures are judged against your own median across your listings, not against another seller’s.

If you do not grant analytics access

Granting analytics access is entirely optional, and skipping it does not count against you.

See the related articles below for more on how your listing score is put together.