eBay Feedback Examples: 100+ Templates for UK Buyers & Sellers (2026)

eBay feedback is the public score that controls how easily new buyers trust you, how high your listings appear in search, and (above a certain volume) which selling fee discount you get. One neutral comment on a low-volume account can drop your % positive below 99% — which costs you visibility long after the actual transaction is forgotten.

This page is a working library of 100+ copy-and-paste feedback templates for UK eBay buyers and sellers, plus the 2026 rules for leaving, revising, responding to, and removing feedback. Examples are organised by what you actually want to say — not by seller tier. Every template is written to fit eBay's 80-character limit so nothing gets cut off.

• 80-character limit on the comment. eBay cuts off the rest. Plan accordingly.
• 60-day window from transaction to leave feedback. After that, it's closed.
• Sellers can't leave negative feedback for buyers — only positive, or nothing. eBay policy since 2008.
• Neutral counts as negative for your % positive calculation. One neutral on a low-volume account can drop you below 99%.
• 5 revision requests per 1,000 feedback received in a rolling 12 months. For most small UK sellers that's 5 per year.

Feedback is one of the inputs eBay's search algorithm uses to decide listing visibility. It's also one of the four pillars of the seller-standards system (alongside defect rate, on-time dispatch, and cases-closed-without-seller- resolution). The downstream effects:

• Top Rated Seller eligibility: requires 98%+ positive feedback over 12 months (alongside other criteria). Top Rated Sellers get a 10% Final Value Fee discount on qualifying listings and a badge that lifts conversion measurably.
• Best Match search ranking: eBay's Best Match algorithm factors seller performance, and feedback is a major component. Sellers below 95% positive routinely report Best Match visibility falling off a cliff.
• Buyer trust on first impression: UK buyers scan three things before clicking Buy It Now — price, photos, and feedback %. Below 98% reads as a warning sign even when the actual transaction history is fine.
• Account-level penalties: Below Standard status (defect rate over 2%, or other thresholds breached) adds 6 percentage points to your Final Value Fee on every sale for the following month. Feedback feeds into this calculation indirectly.

The practical takeaway: feedback isn't vanity. A 100% account is materially easier to grow than a 97% account, and recovering from a single neutral or negative on a low-volume seller takes months of clean transactions.

Three things separate feedback that helps future sales from feedback that just fills space:

1. Specificity beats superlatives. "Fast dispatch, item perfectly packaged" tells the next buyer something real. "A+++++ great seller!!!" tells them nothing — and reads like a bot to suspicious shoppers.
2. Mention what actually happened. Real details — packaging quality, dispatch speed, communication if there was any — read as authentic. Generic praise reads as obligatory.
3. British English, mild understatement. "Spot on" lands better with UK buyers than "AMAZING EXPERIENCE A+++++". Tone matters more than length.

All the templates below are written to those principles. Pick the one closest to your experience and adjust details — never paste verbatim without checking it reflects what actually happened.

These are templates for buyers leaving feedback for the seller they bought from. All under 80 characters. Pick the one closest to your actual experience.

Sellers can only leave positive feedback for buyers (or nothing). These templates work for the usual scenarios — prompt payment, easy communication, first-time buyer, repeat customer.

Neutral feedback is for transactions that weren't bad enough to deserve a negative but had a genuine issue worth flagging. Remember: eBay's % positive calculation treats neutral the same as negative, so neutral feedback is rarely a "soft criticism" from the seller's point of view — it costs the seller's metrics either way. Use it sparingly and only when the issue was real.

Use negative feedback when something genuinely went wrong and the seller didn't resolve it after you contacted them. eBay's Money Back Guarantee should be your first step before leaving negative — it's faster and usually gets you a refund. Negative feedback is for cases where the seller wouldn't engage or where the behaviour was poor enough that future buyers should know.

Keep it factual. Avoid swearing or personal attacks — eBay will remove feedback that breaches their Feedback Policy, which means the seller keeps their clean account and your complaint disappears.

eBay has changed the feedback flow several times. As of 2026 you have three routes — pick the one that fits where you are.

1. Sign in at ebay.co.uk/mye/myebay/purchase.
2. Find the order you want to leave feedback for.
3. Click More actions → Leave feedback.
4. Pick Positive / Neutral / Negative, write your 80-character comment, and submit.

1. Sign in at the Seller Hub → Orders.
2. Find the order. Click Leave feedback in the actions menu.
3. Sellers only have positive available. Write the comment (80 chars max), submit.

eBay's bulk feedback tool lives at ebay.co.uk/fdbk/leave_feedback and lets you leave feedback for multiple recent orders in one go. Useful for sellers catching up after a busy week.

In the eBay app: My eBay → Purchases (or Sold) → tap the order → Leave feedback. Same 80-character limit, same Positive / Neutral / Negative options for buyers.

Sellers can post a public reply to any feedback they've received — positive, neutral or negative. The reply is permanently attached to that feedback and visible to anyone browsing your feedback profile. It's also capped at 80 characters.

To reply: My eBay → Feedback → find the feedback → Reply.

When to reply: almost always for negative or neutral, rarely for positive. Future buyers reading your feedback profile see your reply as much as the original — a calm, professional reply to a negative often turns the reader back to your side. A defensive or angry reply hurts you more than the original feedback did.

Future buyers see this. The goal is to make the reader think "the seller handled that professionally" — not to win the argument with the original buyer.

Two scenarios — they work differently.

Buyers can't directly revise feedback they've left. The seller has to request a revision first. Once they do, you have 10 days from when the request lands to either edit your feedback or decline the request. If you do nothing, the request expires and the original feedback stays.

To respond to a revision request: My eBay → Messages → find the revision request email → follow the link → revise or decline.

1. Resolve the underlying issue first. Don't request revision before you've sorted what the buyer was unhappy about — they'll just decline.
2. Go to ebay.co.uk/feedback/request_revision.
3. Find the feedback. Click Request revision.
4. Pick a reason (problem since resolved / left in error). Write a polite message — this is the buyer's prompt to revise.
5. The buyer has 10 days to act. The link expires after that.

You're capped at 5 revision requests per 1,000 feedback received in a rolling 12-month window. For most small UK sellers that's 5 per year — use them deliberately, not reactively.

eBay's Feedback Policy lists the cases where feedback gets removed automatically or on request. The eligible scenarios:

• The buyer didn't pay and the unpaid case was closed — feedback they left is removed automatically.
• The buyer was suspended within 90 days of leaving the feedback.
• The feedback contains personal information, profanity, or hate speech.
• The feedback references content unrelated to the transaction (e.g. politics, religion).
• The feedback was left by a member abusing the feedback system (e.g. extortion, retaliation pattern).
• The negative feedback was caused by an eBay-confirmed system issue or delivery problem outside the seller's control.

To request removal: My eBay → Resolution Centre → Report a buyer or Appeal feedback, depending on the route. Be prepared with order numbers and screenshots — eBay's first-line support refuses far more than they approve.

What eBay won't remove: genuine complaints about your service, even ones you think are unfair. The system isn't designed to relitigate buyer judgement — only to remove policy-breaching content.

Two layers of automation to consider — eBay's built-in tool and third-party tools.

eBay's built-in automatic feedback is free and lives at ebay.co.uk/myb/AutoFB. It lets you set rules — for example, automatically leave positive feedback for buyers when they pay, or when they leave feedback for you first. Useful for active sellers who'd otherwise forget. Two caveats: it only does positive feedback (which is all sellers can leave anyway), and it can fire feedback before you've spotted a problem — turn it off if you're getting Best Offer disputes regularly.

Third-party feedback reminder tools message buyers asking them to leave feedback for you. eBay's Feedback Manipulation Policy frowns on aggressive chasing — the rule of thumb that stays clean: one reminder per transaction, sent after delivery is confirmed, with no incentive offered ("leave 5 stars and I'll refund 50p" violates the policy and risks account suspension).